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Standing in a venue rich with velvet, brass embellishments and mid-century modern flair, I’d imagine Ernest Hemingway would feel quite at home here. Like many, I’ve felt robbed of life’s little moments these past 18 months. So when I had the chance to preview Virgin Voyages‘ new ship, the Scarlet Lady — before its debut sailing to the Caribbean from Miami this October — I was three sheets to the wind with excitement. Balconies are outfitted with two upright not-that-comfortable metal chairs and a circular drinks table just big enough for two glasses.
Ready to Sail: Virgin Voyages Unveils Its New Cruise Ship, ‘Scarlet Lady’
You'll pay extra for the third or fourth person sharing your cabin. The actual Scarlet Night party takes place on the pool deck, and many revelers end up in the pool, so plan your wardrobe accordingly. It rained on our Scarlet Night so the entire event was moved into the Red Room, where it basically became a large nightclub with thudding base and not that interesting. The after party moves to The Manor, but I actually preferred hanging out at On The Rocks, listening to the killer band and watching all the outfits go by. If nothing else, you will want to wear red – whether that's a red cocktail dress or jumper, shirt, accessories or bathing suit.
Crew members
All of the fish and seafood served in the onboard dining facilities were promised to have been sustainably-sourced, and sunscreens for sale are all reef-safe. On the other side of the deck, The Well-Being Pool is smaller and has seating and jets in the water, so it felt to me like an extra-large whirlpool. But like the main pool, this one was never too crowded to go in either. And unlike the main pool, it was quiet, making it ideal for relaxing and cooling off.
Richard Bransons
Unlike most cruise ships, for example, the fitness center will be separate from the spa. Downstairs in the spa, each treatment room will feature a porthole for sea views. Scarlet Lady offers the usual cruise ship mix of windowless inside cabins, ocean-view rooms with large windows that don't open, cabins with private balconies and large suites. Cruise rooms sleep one to four guests, with twin beds that can be combined into queens and upper bunks.
My bed on Scarlet Lady was not the comfiest I've had on a cruise, but the sheets and duvet were fine and I slept well. The ship has a decided lack of signage; no deck maps or wayfinder screens by the elevator banks, not even the name of bars by their entrances. The layout of the ship is such that certain bars or venues are tucked away off the high-traffic corridors and can be difficult to find.
Entertainment
Kids are not welcome, but the adults-only ship gives grownups plenty of opportunities to play in both childlike and mature ways. Cruise fares include all meals, soda, basic Wi-Fi and crew gratuities, but it's not a luxury product filled with opulent decor, sedate travelers and a stuffy vibe. Onboard entertainment will include sexual innuendos, F-bombs and queer themes. From sundeck yoga to experimental eateries - this vacation is yours to design. For solo Sailors looking for quiet moments with the sea from our super large single beds, or duos perched on our nautically-inspired window seats — the ocean is yours to make eyes with.
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Valiant Lady
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The dancers were incredible; they moved about the stage like they were performing on "So You Think You Can Dance" (or other TV dance competition), not in your kid's high school dance recital. "Dual Reality," the Romeo-and-Juliet-themed show, was the first cruise-ship acrobatic performance I've seen that had a compelling plot; so many cruise lines throw dancers on hoops or silks in the air simply because they can. The way the staging and performer interaction engaged the audience was original and brilliant.
Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations. Virgin Voyages’ brand design ethos can be summed up as “modern romance of sailing,” capturing a fresh, contemporary, and sleek look, with nods of glamour and romance with touches of saltiness and nautical traditions. “What seemed missing in the market was a really good adults-only cruise line,” he said. But millennials and Generation Z have much less spending power compared to their parents’ and grandparents’ generations amid record inflation that has not been matched in adequate salary gains.
Resilient Lady
Last summer, I sailed the Mediterranean Sea for seven days on a luxury Virgin Voyages cruise ship. There will also be a number of bar and club spaces on board, including The Manor, a two-deck club. Lighting (both mood lighting as well as standard lighting) can be controlled from an in-room device. And the bathroom will be slightly more spacious than cruisers might be used to — especially the rainfall-style shower.
Scarlet Lady's Happenings Cast (ie, the entertainment team) lead Grog Walks around the ship that are a mix of pub crawl and icebreaker games so you can meet your shipmates. They do incur an extra fee to cover drinks, but they're insanely popular and sell out quickly. Try to book the one early in the cruise to meet people and get the lay of the lounge landscape. The 45-square-foot terrace is furnished with two uninviting metal upright chairs and a round drinks table. I wouldn't even bother to sit out there – except for the striking red hammock hung from hooks bolted into the bottom of the balcony above. At 6 feet tall, I could stretch out completely and rock with the waves as the ship made its way through the Caribbean.
Twin beds can be arrayed in various configurations along the platform. I had two pushed together into a queen with one-third of the platform as a bedside table, but a triple could have a third bed jutting out perpendicular from the other two. Or, if you plan on hosting an event in your cabin, or don't like reading on a bed, you can ask your room attendant to strip the sheets and arrange two daybed mattresses into an L-shaped sectional couch. The IKEA-inspired furnishings and mod décor made the room resemble a trendy micro hotel.
I loved that every night I ate someplace different – one night filet mignon at the classy, upscale The Wake, the next experimental dishes at Test Kitchen or communal Korean BBQ at Gunbae. Not only is the cruise line taking the adults-only route, by offering its sailings only to passengers who are older than 18, but it's aiming for a more yacht-like experience. Sure, you might be on a mid-sized cruise ship, but the furnishings and accents on board were designed to make it feel like you're cruising around Croatia during Yacht Week. But, he continues, the experience on Virgin Voyages is meant to be livelier with more room for people to change their minds and do what they want, when they want. According to Virgin Voyages, the ships are 912 feet long and pack in 17 decks filled with cabins, restaurants, and communal spaces. I thought the cabin made great use of the tiny space, including luxury details, from smart controls to a private terrace with a hammock.
Hammock fans should be aware that certain cabins at the front of each ship do not have a hammock due to constraints around the ship's steel structure and higher winds in these areas. As might be expected from something under the Virgin label, the 2,770-passenger Scarlet Lady–whose name is inspired by an early Virgin Atlantic plane–takes luxury to a cheeky new level, the way only Branson can. This is in part thanks to the brand teaming up with a roster of impressive designers for an approach that’s different from how most other ships are developed. After initially being scheduled to sail in 2020, Virgin Voyages’ Scarlet Lady is finally ready to hit the water. The ship will set off on its maiden voyage from Miami to the Caribbean on October 6, and Robb Report got a sneak peak at all the top-notch amenities on board Richard Branson’s adults-only cruiser while it was docked in New York this week.
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